What is Google Adwords? Important Factors in Google Adwords.

Today we are learning what is google adwords & What are the important factors in Google Adwords.

What is Google Adwords?

Google Adwords is advertising platform for advertiser to show their ads on google search & google partner sites. In google adwords advertiser bid on certain keywords related to their industry. When user click on these ads then advertiser have to pay for those clicks. There are many factors like cost-per-click, Quality score, Ad Rank etc. which affect on advertising cost. We will discuss this one by one.

Ad Rank :

Ad Rank is score which is calculated based on bid, ad relevance, landing page experience. Actual position of your ad is determined by ad rank. to improve your ad rank you have to improve quality of your ad & adjust bid. When you bid higher & your quality score is low then you have to pay more for one clicks. this happens because high quality score ad have higher ad rank & low CPC(cost-per-click).

Quality score:

Quality score determine how your ad performs & how much you should pay for single click. Quality score is google’s rating for quality & ad relevance for your pay-per click ads & keywords. This is depend on many factors like the relevance of keywords to its ad group, landing page relevance & quality,  your ads click through rate(CTR), relevance of your ad text, historical adwords account performance.

Cost-per-click:

CPC is cost per click, is amount spent by advertiser when user click on their ad. This cpc is determined by your competitiveness of keywords, maximum bid & quality score. Average cpc depend on the keywords & industry. But average cpc for search network is $2.32 & for display network it is $0.58.

Ad relevance:

Ad relevance is measurement of how keywords related to your advertisement. Also relevance of keywords match with ad copy & landing page. This will determine & improve your click-through-rate(CTR) & quality score.

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How to create first campaign text ad in google adwords?
Off-Page Seo Strategies to Gain Online Reputation of Website
Steps-by-step guide on on-page search engine optimization

10 Advanced Tools to Steals Your Competitors Traffic

1.Google keyword planner:

Use:

This is useful tool for keyword research. Keyword Planner is to find related keywords to your website. Google developed this tool to find more related keywords to your ads. You can search it by individual terms, by search topic & also you can use this tool for finding competitors related keywords by entering a competitor’s URL.

Cost : Free

URL: https://adwords.google.com/KeywordPlanner

 2.Buzzsumo:

Use: 

This tool is mostly useful to find viral content or most trending content. It allows you to enter competitors’ website url & shows most performing active content. Also shows the social hares, Backlinks & so on. This will show you which content is more popular in your industry. I am using this tool to find which content gets more traffic & then generate article or blogpost.

Cost: $79/month

URL: https://buzzsumo.com/

3.SEMRush:

Use:

This tool is used to find competitor’s keywords for which they ranked in google. Just put your competitors url & it will show full list of keywords for organic search & paid search. You can export keyword list into spreadsheet. This is very useful to find more ranking                   keywords.

Cost: $79/month

URL: https://www.semrush.com/

4.Site Speed Tool:

Use:

This tool is used to find your site speed on google. Google consider site speed is one of the factor to get into ranked. So this is very useful to reduce your page load time. You can also analyze competitor’s site speed.

Cost: FREE

URL: https://developers.google.com/speed/pagespeed/insights/

5.Open Site Explorer:

Use:

This tool is used to find valuable insight of your website. This tool is developed by Moz. It gives you information like inbound links, social engagement, Most performing pages & so on. It also gives you most useful info about Domain authority & page authority. It is measurement of strength of each page.

Cost: $79/month

URL:   https://moz.com/researchtools/ose

   

6.SpyFu:

Use:

This tool shows you competitor’s SEO keywords & Google Adwords insight. This tool is very known for SEO industry. But you can use this tool to find out what your competitors doing with paid ads.

Cost: $79/month

URL:   http://www.spyfu.com

 

 

7.WooRank:

Use:

This tool is used for SEO audit. This tool is useful to find out competitors on page SEO audit. You can download report in pdf format. It is costly than other tool but it is giving fruitful information about the competitors site.

Cost: $149/month

URL:  https://www.woorank.com

     

 8.MOAT

Use:

This tool is used for finding competitors banner ads. This was recently found to me. It looks very powerful. It allows to enter brand name or keyphrase & return relevant brand ads. This is very useful when you are spending money on google display network.

Cost : FREE for Basic.

URL: http://www.moat.com

9.Quicksprout Website Analyzer:

Use:

This tool is used for full analysis of your website. It gives you information like SEO optimization, speed, keywords, tags & Competitor comparisons.

Cost: Free

URL: https://www.quicksprout.com/

10.Ahrefs’ Site Explorer & Backlink Checker :

Use:     

This tool gives you complete overview of website, links & pages. A dashboard defined inbound links & referral pages. It also gives you information about your competitors inbound links & referral pages.

Cost: $99/month

URL: https://ahrefs.com/

            

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Steps-by-step guide on on-page search engine optimization

What is Link Building in SEO? How to do Link Building ?

What is link Building?

Many people listen about link building is one factor in seo to get your website in ranked but they doesn’t know what is link building?

Today I am explaining you what is link building?

Defination:

“ Link Building is one process to acquire or to get more links coming to your website from other websites. Which eventually increase your ranking by use of high quality links. Search engine uses links to navigate between pages & crawl the websites. Many links can be created by using hyperlinks. Hyperlinks navigate users to another page on website or to another website.”

Which factors are important to be considered to generate links?

  1. Nofollow:

Nofollow is one attribute which can be used by many website. If this can be added then it can not visible to users. But it mentioned in code or syntax. If this can be included means they tell google  do not pass page rank to particular links which have target url. So it should not help you to get better rank.

  1. Page rank:

Another attribute is useful for advertiser. When someone purchase a products from banner & it includes a link which is coming to your website. Then that time nofollow tag should be added so they do not pass page rank across that link.

There are different links you should included in your blog & on website content.

Internal links/cross linking:

Internal links are the links which navigate users to another webpage on same website. Main moto of internal linking is people visit more pages on website. It increases page views of website.

External links:

External Links are linking of page on your website to a page that’s not on your website or domain.

When we create a links we are always talking about backlinks but there are many categories of backlinks. Natural-editorial, self-created & directory links.

Natural-editorial links are links created by another website & that can be linked to your website.

Self-created links are those links which we hyperlinks to one of text on content So people should know more about that concept & links to another website.

Directory links are links can be easily created it will make sure your business information to be available on multiple websites.

How links benefited to your business?

  • Building relationship:

Link building can have possibility to be reached to relevant websites in your industry. So you’re building relationship with key influencer in your industry. It also give you opportunity to links to another websites.

  • Increased Traffic:

A good links can increased the chances of referral links to your website & it would leads into increases in traffic. Traffic is also relevant to your content.

  • Brand building:

Link building can also help to build your brand & establish your brand in your industry to reach more potential customers.

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SEO Techniques to increase your website traffic.

Step-By-Step Guide on On-Page Search Engine Optimization

 

SEO techniques to increase your website traffic

Today we learn about different techniques used in SEO to increase your website traffic.

Let’s get started.

There are three different techniques of SEO. Some are useful techniques to get into ranked but some techniques you should avoid if you want your business long lasting. Following are the techniques:

1.Black Hat SEO: 

Black Hat SEO is set of practices which makes your website get into ranked faster in search engine. Black Hat SEO violates the terms of service offered by google. This terms originated from western movies to distinguish “Bad Boys” & “Good Guys”(White Hat SEO). I will explain some black hat techniques you should avoid like hidden text, spam comment, cloaking etc.

  • Unrelated Keywords: don’t add irrelevant keywords to your website or webpage. Add focused content related to your website so people should know what they looking, what they search. For ex. if people search for seo they should seen the webpage include seo related content.
  • Keywords stuffing: It means you are stuffing the keywords that does not make sense for sentence. You should strictly avoid this. Using the keywords naturally make the sentence. For ex. search engine optimization is technique to increase website traffic in organic way. Don’t just stuffing the keywords.
  • Cloaking:  search engine presents one content & visitors will see another content which is conflict to each others. actually tricks to get more visitors from search engine is called cloaking.  You should avoid this technique. Be honest with visitors whatever they see in description they must be seen on webpage.
  • Duplicate Content: Copied content on another site & paste into your site without permission. Write the quality content & original content to your website.

These are some techniques in Black Hat SEO. Do you want permanent or long lasting result for your website? If answer to this question is yes then you should avoid this Black Hat SEO. which make your website de-indexing from Google & other search engine. Then what you do to get ranked here is solution.

2. White Hat SEO:

This technique is opposite to Black Hat SEO. As name suggest it also used technique opposite to Black Hat SEO. White Hat SEO should follow all terms of service offered by Google. It will improve your website performance on search engine. Some White Hat SEO techniques you should follow

  • Use Quality Content: If you want to increase your keyword list then use Keyword Discovery tool which will help you get more traffic to your website.
  • Keywords Meta Tag : Use different variations of keywords in description. Avoid misspelling, wrong keywords to content.
  • Easy to Navigate Site : Keywords can be grouped by relevance. you should easy navigation to your website. So its easy to see which pages have high prominence than other pages. For ex.

Use the automatic grouping for direction on site architecture.

Image Credit: Wordstream

Thinks creatively to ahead of others without breaking any guidelines & rules.White Hat SEO is best practices to getting long lasting results, effective improvements to your website. The new technology is also exist which is neither White Hat SEO nor Black Hat SEO.

3. Grey Hat SEO:

Grey hat SEO is between White Hat SEO & Black Hat SEO. It is difficult to explain because it is not defined by published content of google. it will improve your website ranking without getting negative impact. Grey Hat SEO used technique which is legal today but in some day it becomes black hat. So there is risk of getting punished for using that techniques. Grey Hat SEO is less known because if people should aware of it. They take a steps to prevent it & it becomes black hat techniques.  Different Grey hat techniques as follows:

Spun Content : Copied content from another website but make changes in words or sentences so search engine can not find it is plagiarism. Copied content from more than one website.

Charity Links:  Use different small charity links to your website.  Ask them to link back to you by writing a good article about that charity.

Pay For reviews: Many people writing reviews if they are getting paid for it & it is perfectly legal.

In short, these are three techniques used to increase your traffic to your website. But If you don’t want to get penalized or de-indexed from google & other search engines. Also to get permanent & long lasting result for website then Use White Hat SEO. Which follow the guidelines of google.                       “If you want to win, then there is no shortcut to get into ranked. ”

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Steps-by-step guide on on-page search engine optimization

 

Steps-by-step guide on on-page search engine optimization

What is Search engine optimization?

         Search engine optimization is process to get ranked in google’s first page for keywords related to your industry. It looks simple for defination but it’s not that easy as explained. There are lot of factors & google algorithms to get into ranked in first page. SEO is long term process. It takes 6-8 months to be get into ranked in first page of google. Following factors have to be considered if you want your website to be in google first page.

Steps to follow to get into ranked:

  1. Keywords:

Find out the keywords related to your website or products which you want to get into ranked. You can find out more related or suggested keywords by using google keyword planner, Competitor Source Code, Soovle, Keyword explorer tool, etc. these are some free tools to find suitable keywords for SEO as well as for PPC.

  1. Title:

Title is one of the important factor to be considered in SEO. You have to be very careful to make title of your website pages. After finding right keywords you have to make sentence of keywords to become title of your page. So it will be more visible to users. For example. If your keywords like sports shoes, best seller of shoes, shoes for sports, sports shoes shops in pune then your title is like Best sport shoes seller shop in pune. So all words in keywords list are included in title.

Image Credit: adherecreative.com

  1. Meta-Description:

               Meta description is the next step of seo. More deep description of your website or webpages must be added into this description. Just like title you have to added description/features of products so you can attract more traffic to your website. Meta description should be under 160 characters. Included the primary keywords & secondary keywords as well as reason why should people want to visit your website.

Image Credit: wordstream.com

  1. Website URL:

Website page url’s should included with primary keywords & separated by hypen (dash) –     follows:

For ex- www.techthinkersite.wordpress.com/search-engine-optimization

  1. Alt Images:

Adding alternative description to images make images well optimized for search engine like google, yahoo, bing. Alt text matches with file name of image. Search engine is not able to read images without alt tag. Change images with primary keywords so search engine can find images easily.

  1. Headings:

Heading tag should mention on web pages. These are first tag which should be present on webpages as people coming to your website. H1 tag should be bolded & included with primary keywords. There are also h2, h3, h4 tag also. But H1 tag must be included on the website homepage.

  1. Content :

All website content should include primary keywords for few times. Try to use it natural don’t just stuffing the keywords. Make use of primary keywords as bolded & underline once in first paragraph. This will add keywords relevance to webpage.

  1. Internal Link:

Website should have internal links so people should visit to another pages of website. Internal linking can be done by using anchor text. Create one or two links to related pages so people will know more about your products or website.

In short if you want to get into rank you should follow these steps repeatedly for each webpages of your website. There is also off-page SEO which you should follow for website to get into ranked.

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Off-Page Seo Strategies to Gain Online Reputation of Website

 

Food Art Garnishing Made Easy

Food Art Garnishing Made Easy

Garnishing a food is art to decorate a food. You can add different color & contrasting color to make dish more attractive. When you garnish any dish or food plate, the foodie people get attracted to that dish just by his visually appealing. So if you want people or customer to taste your dish, you want to garnish it before it serves.

IMG_20170306_171112
Appe Chat garnished by shev & sprinkle red chili powder on top.

In this above dish made my me. This is appe chat which is south indian dish made up from idli batter. I made up garnishing with some yogurt, shev, Coriander, Red Chili Powder. You feel mouth watering after seeing this dish. That’s just because of this is garneshing well.

 

IMG_20170208_170014
Chocolate Ice-cream with chocolate chips on the top.

You can’t stop yourself from eating this Ice-cream if you are one of the ice-cream lovers. It will make you tempting after seeing this type of garnishing. If you add umbrella to exotic drinks it will looks pretty good.

 

 

 

About Me

Hello there! Sneha from Pune. I am from technology background So i love to write on technology related content & tips for helping others. So they can learn new things in technology. I am also write on topics related to digital marketing. Currently I am working in manufacturing firm as a Digital Marketing Executive.

I am starting this blog to learn for myself & for others people who will want to learn new things in digital marketing. Whatever experiment i am doing on my website i can share here. If you want more knowledge about digital marketing & other technology please stay tuned with me.

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